Features vs. Benefits

I clipped example of selling benefits instead of features. Here is another one.

Link: Features vs. Benefits

People don’t buy products; they buy better versions of themselves.

As Jason Fried post on twitter:

“Here’s what our product can do” and “Here’s what you can do with our product” sound similar, but they are completely different approaches. – Jason Fried

Filed under Clip & Quote, Quote, Startup